Get the insights
to unlock your business solutions at speed

ICMR (“GfK-Rus” LLC) is a data-production and analytics company built on innovation

Established in Russia in 1991, the ICMR (LLC “GFK-Rus”) brought global experience and technology of GFK-Group, to became a pioneer, developing local market research industry. In 30+ years the company is recognised in Russia as a trustful and reliable partner, delivering relevant data and smart insights, that helps business to growth.

  • 100.000+

    Retail panel

    Strong and reliable partner network

  • Consumer Surveys

    Quantitative and Qualitative Research

  • 20.000+

    Customer panel

    Widest customer panel in Russia for over 30 years

  • Data and technology

    Ecosystem of data, technology, AI, experts

Insights
you need


Unlock your business solutions at speed

Based on our data, technology, AI, big data and experts, we help manufacturers and retailers in Russia to make smarter, faster, more accurate decisions across the consumer packaged goods space, tech and durables, financial service companies, and more.

Seize on data partnership


ICMR Retail Panel empowers hundreds of retailers and marketplaces with access to a reliable source of analytics solutions and sales data, both online and offline.
As a data-partner you'll better understand your customers to drive sales performance, gain brand visibility and access to new clients and markets, expanding your business.